Performing Artist as Entrepreneur - Part II

Wed, Jul 1, 2020, 7:00 pm to 8:30 pm
Graduate Students
Undergraduate Students

Participants will be guided through exercises, assessments, and discussions to develop strategies and methods for directing your art career with an entrepreneurial toolkit. 

These will include a framework for assessing your own artistic practice as an act of entrepreneurship, a method for evaluating the business landscape within which your art exists, and an approach to create strategies for effective action, communication, and positioning within the arts and business ecosystem. 

You will also learn a method for budgeting your life and work that helps you meet your goals and adapt to the changing art market, and strategies for time-management that prioritize your creative time.

Co-presented by the Princeton Entrepreneurship Council.

This event is 7-8:30 p.m. EST.

Students: Please RSVP via Handshake.

Alumni:  Please RSVP at

Registration closes at 5 p.m. EST the day before the event. The Zoom link will be sent to you the day before the event. 

• Aaron Landsman, Visiting lecturer, Lewis Center for the Arts, Princeton University.

This event is part of the Arts at Work program, which brings Princeton students and alumni together for speakers and panel discussions, artists’ showcases and social events. The program is also designed to provide Princetonians a supportive arts and creative community and opportunities to learn about the realities of life and work in various creative fields. 

Aaron Landsman

Aaron Landsman, Visiting lecturer, Lewis Center for the Arts, Princeton University; Co-founder, Strategic Planning Partners

Aaron Landsman is a theater artist and teacher. His work includes site-specific productions in the kinds of places where people perform their lives: homes, offices, buses and meeting rooms, as well as more traditionally staged works. Landsman is an Abrons Arts Center Social Practice Artist-in-Residence,  a 2017-18 Guggenheim Fellow in Theater, a former Arts Fellow and current Visiting Lecturer at Princeton, and the 2013-15 Gammage resident artist at ASU Gammage. His recent projects have been presented in New York at Abrons Art Center, The Chocolate Factory Theater, EMPAC, and HERE Art Center. From 2012-14 his participatory theater work City Council Meeting, created with Mallory Catlett and Jim Findlay, was presented in Houston, Tempe, New York, San Francisco and Keene, NH, with funds from NPN, NEFA’s National Theater Project, MAP, Jerome and LMCC. He is currently in year three of a 20-year art and activism project about gentrification called Perfect City, which is being funded by LMCC, the Rubin Foundation, Graham Foundation, Abrons Arts Center, and 200+ Kickstarter donors. He's making a new pair of performance works with The Chocolate Factory, as well as a multi-media encounter about translation and oligarchy, in collaboration with Clarinda Mac Low and Lewis Center alum Ogemdi Udi, along with artists and activists in Serbia and Nigeria. In addition to Princeton, Aaron has taught at Juilliard, NYU, and Bard, and guest lectured at many schools. He co-created and continues to teach professional development workshops through the Creative Capital Foundation. As a performer, Aaron worked for ten years with Elevator Repair Service Theater, with whom he performed at The Public, New York Theater Workshop, and on tour in the US, Europe, UK and Australia. He also appeared with Richard Maxwell, Tory Vazquez, Julia Jarcho and Andea Kleine. His writing is published or forthcoming in Theater, Ghost City Review, Hobart, Painted Bride Quarterly and other journals.