Creating a Design Business with Isometric Studio

Wed, Jul 15, 2020, 7:00 pm to 8:30 pm
Graduate Students
Undergraduate Students

The partners at Isometric Studio will provide behind the scenes insights about how they started and are sustaining their business (particularly given the recent challenge of COVID-19), and through case studies, will relate the challenges and opportunities associated with arts entrepreneurship.  

The leaders will then guide the participants through the process of creating a mind map, starting from where they are today to the work or career they would ideally like to have, leveraging the group’s insights on the best way to help people achieve their goals.


  • Andy Chen '09
  • Waqas Jawaid '10

This event is 7-8:30 pm EST.

Students: Please RSVP on Handshake.

Alumni: Please RSVP at

Registration closes at 5 p.m. EST the day before the event. You will receive the Zoom link a day before the event. 

This event is part of the Arts at Work program, which brings Princeton students and alumni together for speakers and panel discussions, artists’ showcases and social events. The program is also designed to provide Princetonians a supportive arts and creative community and opportunities to learn about the realities of life and work in various creative fields. 

Andy Chen '09 and Waqas Jawaid '10 are partners at Isometric, a Brooklyn-based design studio that unites graphic design and architecture to create empowering visual identities and spatial experiences. Their more well-known clients include the USAID, Google, Museum of the City of New York, Cooper Hewitt Smithsonian Design Museum, and the Center for Reproductive Rights. They have also collaborated with 15+ departments and offices at Princeton University.

Andy Chen '09

Andy Chen '09, Partner, Isometric Studios

Andy studied sociology at Princeton University, where he was awarded the Pyne Honor Prize, the university’s highest general undergraduate distinction. He then studied graphic design at RISD, where he received his MFA as a Paul & Daisy Soros Fellow. Andy started his career at Pentagram, where he worked on the rebranding of Bausch + Lomb with partner Paula Scher. As a Fulbright Scholar at the Royal College of Art, he conducted ethnographic research on aging, sexuality, and social stigma. Andy is a contributor to Design Observer, Design Taxi, and Open Manifesto.






Waqas Jawaid '10

Waqas Jawaid '10, Partner, Isometric

Waqas received his undergraduate degree with highest honors from Princeton University and a Masters in Architecture with distinction from the Harvard Graduate School of Design. At Princeton, he was awarded the Frederick White Prize for his thesis on architectural apartheid in the Paris banlieus. Waqas previously worked at the Office for Metropolitan Architecture, SANAA, Harvard Art Museums, and Skidmore, Owings & Merrill. He is a founding organizer of Climate Collective, a NYC-based organization that sparks civic discourse about climate change through design and storytelling.